12/16/2023 0 Comments Squarespace logo maker pricing![]() Serif fonts have little “feet” on each letter and are seen as professional and elevated. A private therapy practice or wellness coach might choose to work with those logo colors.įonts: When choosing brand fonts, start by choosing between serif and sans-serif text. For example, blues, greens, and beiges can convey calm. There are three main design components of a good logo.īrand colors: Pick colors that represent the attitude and energy of your business. The perfect logo might simply be your business name on a colored background, also known as a wordmark or logomark. Your brand descriptors-like “soothing” or “bold”-will help you choose between typefaces and colors when the time comes.Ī great logo doesn’t have to be complicated either. Different typography, color combinations, and design styles all communicate different things. Before you start designing your logo, think about how you’d describe your brand’s identity. ![]() How to design a business logoĪ brand logo should be clear and memorable. Then, apply it anywhere your brand shows up, from social media to order packaging. How it fits into your website design and online presence can make for a better user experience.Īfter you go through the design process, make different versions of your logo so you can use it anywhere. That applies to websites and now logos too.Your professional logo is one of the easiest ways to communicate your brand personality to customers and clients. If you are genuinely threatened, I recommend you learn how to use Squarespace and offer a service to onboard your customers using it – there’s still skill and required knowledge involved in getting a Squarespace website live and many will need help getting there.įor most people Ikea furniture is just fine, and that’s what Squarespace is: well built, simple design at a price that is unbelievable for what you get. That may sound harsh, but is a hard fact of progress. It’s called innovation and society is generally better off in the long run than if the changes didn’t occur. ![]() It’s been happening since before the industrial revolution. I will acknowledge there is overlap, but any industry can be optimised by automation of some kind and this might just be another example of people being replaced by technology at the low-end of the market. ![]() It’s aimed at those who can’t afford to pay for professional help and who might try making a logo in MS paint. If you’re a good designer, this is not a threat to you. The same applies to logos – I’d rather see a tidy generic looking brand than a terrible unique one, and so would the majority of business owners & customers. If you want a custom, well crafted, unique product you go to a professional, and it will cost you. Personally I’d rather every restaurant website in the world follow the same template if it was good looking and had a well crafted user-experience, compared to a million different layouts, 90% of which are crap, outdated, non-functioning and don’t work on my phone. I don’t think anyone could produce a site for less than the equivalent of 10 years of Squarespace subscriptions.Īlongside all those benefits, the main downside is it will look like many others using the same template out there, but that doesn’t really matter for these businesses. To get a Squarespace website live takes a lot less effort and cost than hiring a professional. The templates are responsive, well designed, modern and tidy. Every restaurant (insert any industry populated by small indie businesses) website out there has likely been designed and built by a small-scale web designer/developer/agency, and sometimes they turn out just terrible, I think you’ll agree. Many small businesses with websites were done by solo designers or developers who run the cottage industry supporting these business owners. This is a piece of the content creation jigsaw that many small or new businesses are missing, and (lets be honest here) many/most small business brands are just awful and could do with all the help they can get. ![]() Often the only bad part of a Squarespace website is what the site owners decide to put in it, for example their logo. Their templates are well designed, the CMS is easy to use, and it’s actually hard to make a template look like crap, unlike alternatives on the market. It’s where we send people who have small, simple web projects and not enough budget to afford a professional to do a bespoke design job. If you’ve never used Squarespace it’s great. I see this as a smart move by Squarespace and a natural extension of their business model. There was a backlash from many in the design community about this move suggesting it’s undermining the work it takes to achieve good design. Squarespace, bankroller of tech podcasts and creator of an incredible website platform, released a new tool yesterday that allows users to create their own logo. ![]()
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