12/20/2023 0 Comments Linkedin logo 2020![]() ![]() We’re also seeing two opposite trends that hearken back to the best of the 1970s. Fortunately, there were many great examples by designers who took these tools to the next level, exploiting their capabilities and creating new logo experiences that we’ve never seen before. As designers, when new tools are introduced, we start with the obvious effects and objectify the coolness (which gets tired after a while). For instance, there are a lot of logos this year that employ variable fonts and effects filters, maybe for no other reason than we have the capabilities to do it. Next year’s batch of logos will surely reflect this!Ĭounters Mazes Sisters Chexmelt Bevel Tips Petri Dish Variable Type Blackletter iDrops Handout Bolts Twinkle Cornered Letter Illusions Chiseled ShadowĪs for this year’s trends, we’re seeing some intriguing clusters of design innovation driven by technology and tools. This is a shared generational experience that we’ll never forget and hopefully, we’ll all learn from. Sometimes the price of doing business means being a good citizen. We’re talking to each other more now than before.Īnother offshoot of this, is that we’re seeing the big telecom and technology companies step up and lead, offering expanded services to help students with e-learning, keep remote workers working and provide more entertainment options than ever before. Zoom and Facetime have become the new norm in business as companies work with offsite pods of people with different skillsets. Just because people work in close proximity, doesn’t mean they’re connecting or talking. While working remotely, we’ve also come together and grown closer with a new kind of face-to-face-something we probably weren’t doing anyway. We’re going to see a new way of working and doing business. No matter what, I believe the design industry is going to come out of this better than we were.” People will regroup, find their niche and come out of this with a new resilience. It’s going to be survival of the fittest, but having said that, we’ll see an emergence of little start-ups and uncover some talent we’ve never seen before. No matter what, I believe the design industry is going to come out of this better than we were. Next year, we’re probably going to see a lot of logos that came as a result-some will be brilliant, while many more probably won’t. if there were a ten-step program that we typically follow to get from point A to point B, we skipped steps six through nine to get there during a crisis. So let’s start by addressing the white elephant on the planet: COVID-19.Ĭrises often accelerate trends in society and design. There’s always a reason something goes viral or takes off-something set it in motion, good or bad. You can’t tell where something is going if you don’t know where it’s been. As with every logo trend report I write, I look to the past before looking ahead. ![]()
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